You should be able to look at the homepage of your website and know what it is about in 5 seconds. If you can’t, your website is a failure. Make sure your company name and tag-line are clear and make sense to the reader. Here is a good example of a really bad company name and tagline:
“Amp” This doesn’t tell me anything about the company, but it does imply electricity. Their tagline: “Experienced Passion” This makes me think about a dating service for seniors.
What is this site about? Who knows? Who is going to care to stay around and find out?