6 Ways Social Media Contributes to Your Business Growth

Social Media Grows Business - Web Garden Marketing

No one can argue that the biggest tech trend of the last decade has been social media. But while apps like Facebook, Instagram, and TikTok are often thought of as only for certain niches like working moms or phone-addicted teenagers, they have a huge potential for helping with business growth. 

Unfortunately, many business owners and CEOs have been reluctant to fully embrace social media considering it a waste of time and money/resources. In fact, many business owners actively hate social media and don’t use any of the platforms at all. 

Switching the mindset to embrace social media to establish rapport and connection with customers (both current and potential) can be difficult. Here is helpful information for those who are hesitant to use social media or use it to its fullest potential.

Here are 6 Ways Social Media Can Contribute To Your Business’s Growth:

1. Enhance SEO     

It’s impossible to know all the things that go into Google’s ranking algorithm. However, after looking at the sheer volumes of data available, there is one clear deduction that can be made. 

Activity on social media translates into a higher ranking on Google and other search engines. It works like this. Your initial post on social media is one distinct mention of your business online. But then every time your post is shared, liked or commented on, that counts as additional mentions. 

All of this adds up to push your business higher on the SEO rankings. It can also lead readers to decide to visit your site directly, which really adds heavily to your ranking. 

 

2. Build an “online presence”

If no one knows that your business exists, then how are they ever going to walk through your doors? The same is true if you’re running a brick-and-mortar shop or an online store. 

To get customers to come in, you must let them know you’re open. That’s where social media comes in. In 2022, 3.96 billion people are using social media worldwide. That number will increase in the next three years to 4.41 billion. That’s over half of the planet that you are ignoring if you don’t try to reach them where they are with social media! 

By embracing social media, you’re creating name and brand recognition and building an online presence that will convert those potential customers to paying clients. This brand recognition establishes your authenticity as an expert in your field.

 

3. Provide opportunities for customer support and service

One of the biggest ways a business can fail its customers is if the customers think the business doesn’t care about them or their experience. Many customers will no longer call a customer support number fearing they will either get an apathetic or an automated response. 

Instead, they would rather handle complaints or issues through the convenience of their social media apps. If you interact with those who complain on social media, you show that you’re a person and not a faceless corporation. 

It also prevents the customer from taking the next step if you don’t respond online—they can post a negative review of you which can kill your credibility with other potential customers. To prevent this, use social media to track customer thoughts and reviews, then respond in a positive way so that you can bring customers back with the promise of an improved experience.

 

4. Learn more about your audience and customers

One thing you have probably heard is that many of the decisions driving today’s businesses are built on data analysis. Social media is a huge tool for attaining those demographic details to find out who your customers are and what their habits are. 

For instance, if you want to know what your customers are responding to on your social feed, look at your social platform’s analytics. All the major social apps (including Facebook, Instagram, and Twitter) provide statistics to help you manage and interpret all the data points that you might need.

 

5. Provide a great ad platform (both paid and unpaid)

If you aren’t on social media, then you may not realize just how great a platform it is for direct advertising. You can create innovative ad campaigns and then use the platform’s tools to help you target a specific audience. 

One thing that research has shown repeatedly is that social media app users love a personalized touch instead of a “one size fits all” style. That’s why these ads are great because they can be customized specifically to the customers you want to target. Also, by targeting your audience, you don’t have to pay to reach everyone, just the ones you want to market to.

 

6. Know what your competitors are doing

Even if you aren’t on social media, chances are your competitors are. If you want to know what promotions they’re offering or what they’re doing as a business so you can “counter-program,” then following them on social media is a must. 

But it goes beyond this. You can find other businesses and social media influencers who you might want to partner with. A collaboration—even a short-lived one—can get you more followers (and customers) and help your brand recognition flourish in a competitive field.

CEOs and Business Owners Know That Social Media Contributes To Growth and Revenue

If you want to succeed in today’s competitive business world, then a social media presence isn’t a suggestion—it’s an absolute must-have. Not only will more users sign on to social media in the coming years, but you can definitely expect new apps and platforms to start shaking up the market. 

Just as radio gave way to television and television to the Internet, social media is just the next progression in media that is dominating the masses. If you don’t take advantage of it with your business model, you can guarantee that your competitors will.

Would You Like Help with Your Social Media?

I love helping clients with their social media strategy and implementation. It’s a great way to grow your customer base and create brand awareness. If you’re interested in learning more about working with me, contact me to schedule a consultation!