Beginners Guide to Building Your Small Business Email List

I’ve been asked by a few friends who are just getting started in their business (and one who has been in business for a few years now…) how they can start building their customer email list.
And you know what? The answer is really simple – Are you ready for this? The easiest way to grow your email list is to ASK PEOPLE! Yup, that’s all you have to do 😊 Whether you ask your customers in person, or you pop a subscribe button on your website, all you really need is just ask.

Describe & Entice

I have found that the most effective way to entice people to sign up is to include a little description or a little teaser of what your customers are signing up for – here are a few examples:⁣

1- Get inspired by our before & after home reno projects (Sign Up HERE!)⁣
2- Sign up to enter our weekly Yoga Pose Challenge⁣
3- Waiting for it to go on sale? Sign up and we’ll email you when it does :-)⁣

Pro-tip:

When you place your subscribe button – make sure it is really easy to see – and you may want to put it in a few different places on your website (home page and contact us page)⁣

 

Why Email? Isn’t that so outdated?

And that brings us to the question of why would you want to email people? Isn’t social media just as effective – if not more? Yes and No. Social media IS so effective – there is no doubt about it. However, what would happen to your customer base if for some reason you could not jump on Instagram or Facebook? What if your account was hacked or what if Facebook went down for hours or days (remember last month?) If, for some reason you can’t access your social platforms then you will be out of touch with your tribe. All that work of growing your followers & fans could disappear. If you are serious about your business then make sure you’ve got a way to connect with your customers outside of social media. Make sure you keep control over your customer list and don’t rely soley on insta or facebook.

Do you need help getting started with adding a subscribe button to your site? Or need to think of something catchy to entice your customers with? Comment below with your question or DM me on instagram and I’d be happy to help 🙂

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