4 Email Marketing Growth Hacks

hands on laptop with tiny email envelopes springing up - 4 Email Marketing Growth Hacks

Before social media hit the Internet and took over EVERYTHING in marketing, there was one stalwart that you could rely on to promote your business—email marketing. Now, many are finding a renewed sense of interest in this form of promotion because of numerous issues with social media. This includes the constantly changing social media algorithms and the “time outs” so many are experiencing from the various platforms. 

Even with all this chaos in the social media world, it’s important for you to have a way to communicate with your tribe and email marketing is one of the best. Growing your email list is a great way to increase your visibility as well as lead to conversions. If you’re not sure how to grow your email list, I have a few ideas to share with you.

Try These Email Growth Hacks 

 

Optimize Your Readers’ Mobile Experience

Focus on optimizing your email experience to ensure you’re getting your customers where they live and where they’re viewing the information. It used to be that everyone reading an email did so from their desktop computer. 

Now, only about 10% of people are reading emails on their desktops.  Instead, most people are reading these messages on their portable devices such as smartphones or tablets. So how does this change the game for you?

Let’s start with the obvious—your email will be read on a much smaller screen. This means that those huge graphics you’re including will be barely visible on a phone or tablet. Instead, design your emails using a mobile-friendly template. This will still be viewable on a desktop, but it will be easier to read on a phone. 

Keep your emails brief. For years now, the internet has been killing attention spans. If you send out a long, wordy email, then it’s going to go straight into the trash. Think of your marketing emails like those “fun size” Snickers bars. They are small enough to consume in one bite, but they will also whet your appetite for more information that they can get by following up with your website. 

 

Keep Emails to The Point and INTERESTING

If you’re sending out emails just because you think that is what you’re supposed to do or to just check a box, STOP. Emails are useless when readers begin to see there is no value for them to open the emails. Going through the motions because you think you must will actually hurt your business.

This negatively affects your email campaigns by skewing the numbers for people who were interested in your product or service but don’t want to waste their time with boring emails. You pay more for more emails and it can lead to negative numbers when they begin to unsubscribe. 

If you’re thinking, “How do I know what is interesting to my email subscribers?”, here’s what you need to do. Use your data. Every ESP (email service provider) has a data report you can pull for every email you send. In that data is the story of what it is your tribe is looking to receive from you.

Begin with info about your product or service that you get asked a lot. Behind-the-scenes videos and information are always interesting. Offering special discounts and email-only opportunities is sure to keep people wanting to open your emails. 

Be sure to check for spelling and grammar issues before you press send on the emails. Get a friend or colleague to check for you if you need to. Poorly written emails can turn off potential customers as badly as useless or uninteresting information.

Optimize Your Email Subject Lines

Think of subject lines as the key to getting in so you can market to your potential customer. If the subject line is not interesting or compelling, then they won’t even open the message. And what point is a marketing email if no one reads it? Look at your data to see if your open rates are low. If they are, then your subject line probably isn’t interesting enough to get them to click on the message. 

Automate Your Email Marketing

A lot of people worry that automating your email marketing is too expensive or too cold and impersonal to actually work. But, the return on investment is big when you consider the potential for success that it brings. Email automation makes it easier to target specific email recipients and personalize those emails. These two aspects make it more likely that the person receiving the email will open it and respond to it.

Email Marketing Is an Important Part of Your Marketing Strategy

Nobody is saying that you should throw out your whole social media marketing plan. But the reality is that it should not be your only form of marketing. A smart email marketing plan will bring in customers and clients if you plan properly.

Need Help with Your Email Growth and Marketing?

This is the perfect time to get email and email automation set up for your company. If you’re looking for help with strategy or setting up automation in your marketing and emails, reach out! Check out my contact page to set up a quick chat to discuss your needs.